Consumer Electronics Launch, Germany, France, UK

Bose Europe
European Press Launches

  • More than 400 attendees over three city destinations in three countries
  • 64m total social media impressions using the various event and product hashtags
  • Four months lead time

Purple Dog Solutions supports Bose and Spotify across a series of European product launches.

We were hired by Bose Europe to provide a comprehensive launch solution for their impressive new SoundTouch range of products to European Media and key industry influencers in Munich, Paris and London.

Partnering production and audio visual specialists OneBigStar, Purple Dog Solutions was responsible for securing ‘interesting and characterful’ launch space and the provision of full logistical and production support, modular branded exhibition pods and talent management.

The comprehensive production service provided also included lighting and sound engineering for artist performances by Young Fathers, K. Flay and Health, arranged in conjunction with Bose partner – Spotify.

As this series of launches was timed to coincide with the Global Launch in the United States, the brief was to provide a comparable experience for some of Bose’s most important influencers in Europe.

Working across three very unique city venues in three very different countries within a short period of time provided some interesting challenges as one would expect, however, with such a cohesive team of industry professionals to support a very enlightened client, we overcame even the most daunting of them.

What our client had to say…

I enlisted the support of Purple Dog Solutions for series of major launch events in Europe. The challenges associated with this project were addressed with the utmost professionalism and without exception, problems were only ever presented as part of a workable solution. Having a turnkey solution allowed accessibility to a unique and flexible wealth of skills and experience that greatly benefited the overall project and ensured that no detail was left to chance. Overall, Purple Dog Solutions, as the name infers, is a trusting & faithful companion and so much more. They offer a premium, cost-efficient and bespoke solution that delivers exactly what you need, where you need it and when you need it.

Give the dog a phone:
Phone:+44 (0) 1280 811 391
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